Hi, I am
Steve Black

Hi! I'm a product leader who has spent 18+ years at the intersection of technology, design, and human behavior — building products that people actually want to use.

My digital career started at Adidas, helping define what connected fitness could look like before the category even existed. From connected shoes and smart balls to the original miCoach ecosystem, I learned how to ship hardware-software products that work in the real world — not just in a pitch deck.

From there, I moved into consumer health and fitness apps, leading product at Nike NTC, Bowflex JRNY, and All Points North — where I partnered with clinical teams, content creators, and engineers to build subscription experiences that drive real engagement and retention.

Most recently I led product at FluidLogic, developing next-generation hydration hardware and connected experiences. Now at Matter, I'm bringing that same zero-to-one energy to a new challenge — clear vision, tight prioritization, and a bias toward shipping.

Whether I'm running discovery, aligning stakeholders, or getting hands-on in Figma, I show up with energy, honesty, and a genuine love for building things that matter.