AI doesn't replace your team. It expands what they can do.
What happens when an empowered product team adopts AI. Same team. Bigger reach. Richer overlap.
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Stories & Insights
I write about building lovable products, guiding teams through ambiguity, and designing with humanity in mind.
How to Prototype — A ChatGPT for Families
A weekend prototyping walkthrough — how I built a working product concept (landing page, live prototype, and all) using ChatGPT, Cursor, Claude, and Lovable.
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Is AI the New Drum Kit?
A metaphor from a year of learning drums and fifteen years of watching technology reshape work. Better tools don't shrink human potential. Sometimes they give it a backbeat.
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Building Apps People Love to Come Back To
The features are table stakes. The experience is the product. On retention loops, emotional design, and why connected hardware + AI is the perfect canvas.
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The Agent Paradox Is Real. But the Moat Is Bigger Than You Think.
AI agents are coming for the functional layer of software. The products that survive will be the ones that built something agents can't replicate.
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Tell Me About Yourself
20 years of building products people actually use — from the world's first intelligent running shoe to one of the most-used fitness apps on the planet.
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Why I Rebuilt My Website With AI (and What It Changed About How I Lead)
How working with AI to build a real product changed the way I think about requirements, pivots, and what it means to lead at the edge.
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A Human-Centered Approach to Designing Strategy
How treating strategy like a product unlocks better outcomes for teams and users alike.
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FluidLogic, Hydration for Race Day!
Inside the product thinking behind a next-generation connected hydration system for endurance athletes.
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Nike Training Club
What I learned building one of the world's most-used fitness apps — and how we kept millions of users coming back.
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Adidas AllDay
Designing a subscription fitness experience that bridged content, community, and hardware at global scale.
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Adidas SmartBall
From patent to product — how we shipped connected sports hardware before IoT was a mainstream category.
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More articles coming soon