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Stories & Insights

I write about building lovable products, guiding teams through ambiguity, and designing with humanity in mind.

How working with AI to build a real product changed the way I think about requirements, pivots, and what it means to lead at the edge.

How treating strategy like a product unlocks better outcomes for teams and users alike.

Inside the product thinking behind a next-generation connected hydration system for endurance athletes.

What I learned building one of the world's most-used fitness apps — and how we kept millions of users coming back.

Designing a subscription fitness experience that bridged content, community, and hardware at global scale.

From patent to product — how we shipped connected sports hardware before IoT was a mainstream category.