Products

What it did

FluidLogic paired with a BLE-connected hydration device to turn raw water intake into personalized, in-the-moment guidance — how much to drink and when, down to the gram — so athletes stayed optimally hydrated through the moments that matter instead of just chugging water and crashing later.

My role

First PM hire. I built the consumer app from a blank canvas — no roadmap, backlog, or PM precedent. I owned discovery, the hardware-software dependency map, connected-device onboarding (first-time pairing, firmware updates, offline-first sync), and the shipping cadence that became the team's operating system.

What it did

It kept clients connected to care for life. After leaving high-touch treatment, alumni could reach their therapist, take behavioral-health assessments, log how they were doing, and find help the moment they needed it — without ever hunting for where to go. The goal was a daily, trusted relationship, not a tool you only opened in crisis.

My role

Led product. I built an AI-powered intake assessment that personalized care recommendations from first contact, designed real-time AI scripts that guided intake specialists through conversations with clients in crisis, and connected the client app to the clinical systems under HIPAA.

What it did

JRNY delivered Peloton-style coaching on Bowflex equipment, plus a mobile-only plan built to reach the huge strength-training audience that didn't own a bike or treadmill. Adaptive workouts, real-time coaching metrics, and streaming — all tuned to keep people subscribed and coming back.

My role

Owned product strategy. I managed 3 PMs and a cross-functional team of 15. I drove subscription pricing and lifecycle, launched the mobile-only plan, integrated Apple Health, Google Fit, Strava, and Fitbit, and made the hard call to prioritize stability and trust over feature velocity.

What it did

NTC gave millions of people guided workouts. The work was making it matter on the days you don't train — valuable in the other 23 hours — through personalization, fresh content, and daily engagement loops, so the app became part of someone's routine instead of a thing they opened twice a week.

My role

Owned daily engagement, subscription conversion, and retention. I shipped AI-powered workout recommendations across millions of users, redesigned the workouts tab for daily habit, and built the free-subscription acquisition playbook that scaled through the pandemic.

What it did

AllDay connected five interrelated pillars of health — nutrition, sleep, activity, recovery, and mindfulness — into one wellness story. People ran small self-experiments (try more greens for a week, see what it does) and watched the impact through one simple, normalized metric — active minutes — so they could feel how small changes compounded across their whole wellbeing. We were years ahead of our time.

My role

Lead PM in Adidas Innovation. I took AllDay from a blank whiteboard to launch alongside SmartBall, working with wellness coaches and behavioral psychologists. I defined the active-minutes metric, the self-experiment model, and the hardware-software-content loop across 14 markets.